понедельник, 17 сентября 2012 г.

PURE Bioscience Announces Nationwide Launch of IV-7 Ultimate Germ Defense™ by Richmont Sciences. - Pediatrics Week

PURE Bioscience (NASDAQ: PURE) announced the nationwide launch of IV-7 Ultimate Germ Defense™ (IV-7), an advanced, broad-spectrum disinfectant with PURE's patented silver dihydrogen citrate (SDC) technology as the active ingredient. PURE's sales and marketing representative, Richmont Sciences, LLC, is now marketing this new antibacterial, antiviral and antifungal product with initial emphasis on the institutional, janitorial and sanitation markets. IV-7 is available in three-ounce, 32-ounce and one-gallon bottles, as well as in larger quantities.

IV-7 can be used to kill germs on hard surfaces in a wide variety of settings, such as homes, offices, schools, hospitals, medical and dental clinics, restaurants, hotels, animal shelters, public facilities and many more.

Unlike traditional alcohol- or bleach-based surface disinfectants, IV-7 Ultimate Germ Defense requires no hazard or warning statements and carries bacterial kill times as quick as 30 seconds, compared with 10 minutes for competing products. These benefits are due to PURE's SDC technology, the first new disinfectant active ingredient to be registered with the U.S. Environmental Protection Agency (EPA) in more than 30 years. SDC provides powerful protection - even against resistant pathogens such as MRSA - and continues to kill bacteria for up to 24 hours after usage; yet, with its EPA Category IV toxicity rating, the lowest classification, SDC is also labeled for use in sensitive children's areas.

'IV-7 Ultimate Germ Defense represents a revolution in germ defense products, and PURE Bioscience is thrilled to be aligned with Richmont for this launch,' said Michael L. Krall, President and CEO of PURE Bioscience. 'As the demand for germ defense products intensifies, Richmont's unparalleled marketing expertise and its knowledge of sales channels will allow us to expand the market for SDC while building a strong IV-7 brand.'

'Richmont is proud to be partnering with PURE Bioscience in bringing IV-7 to market,' said John Rochon, Chairman of Richmont. 'As we have begun telling the story of this groundbreaking product, we're seeing an enthusiastic reaction. People can see that this product is truly unique. There is enormous public concern about the threat of illness from bacteria and viruses and IV-7 represents a breakthrough in protection. It is our intent to build a powerful brand identity for IV-7.'

The brand name IV-7 has meaning tied to the basis of the product: 47 is the number for silver on the Periodic Table of Elements, representing the silver dihydrogen citrate technology. The Roman numeral IV also is a reminder that the antimicrobial properties of silver have been known and used since ancient times. IV also refers to Category IV, the EPA's safest level of toxicity.

As previously announced, IV-7 Water Purifier was recently shipped to Haiti for use in earthquake-ravaged areas. Donations of the SDC in liquid concentrate form were made through Project Hope - enough to purify 40 million gallons of water for safe drinking.

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This article was prepared by Pediatrics Week editors from staff and other reports. Copyright 2010, Pediatrics Week via NewsRx.com.